Graphic Design.

Every week, alongside editing the Motion Hatch YouTube videos, I design the thumbnails using Adobe Photoshop. The process for creating the thumbnails is to research similar videos and plan a solid concept for the video idea and title. From there, I use the template I created and build up a thumbnail with captivating imagery and clickable text to intrigue the audience on YouTube. This weekly project has allowed me to build upon my technical design skills while having the audience at the forefront of my design choices. 

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When launching my business, Meze Multi-Media, I learned Adobe Illustrator to design my own branding. I started with a mood board, laying the foundation for a compelling and cohesive visual identity. From there, I created a vibrant and memorable colour palette, setting the tone for my brand's fun and creative personality. After deciding on a unique colour palette, I crafted a versatile logo in multiple formats to use across all marketing materials. I started to create other brand assets, such as social media banners, business cards and presentation slides. Through this process, I successfully established a solid and consistent visual identity that resonates with my target audience and sets Meze Multi-Media apart in the competitive market.