Social Media Projects.

Motion Hatch - Content Creation

I create weekly, short videos that I post to the Motion Hatch Instagram and TikTok. The aim of these videos is to be entertaining and relatable to freelance motion designers. However, the main goal of these videos is lead generation. Motion Hatch has many free resources that act as lead magnets, and with the videos, I gather as many sign-ups and downloads as possible. Since starting this project, we've had over 1,200 sign-ups to the Free Social Media Guide alone. 

Motion Hatch - Social Media Management

After working for a few months on creating custom content for Motion Hatch, I was entrusted with managing all social media channels for Motion Hatch, including LinkedIn, Twitter, Facebook, Instagram, and TikTok. I write and design all the content for all channels whilst replying to comments from the community. Motion Hatch aims to teach motion designers the business side of motion design. Therefore, the content is a mixture of educational and relatable. Ultimately, we want the audience to sign up for one of the Motion Hatch courses where they can learn to grow their design business. 

Bryan Guitar

In May 2022, Bryan asked me to manage the Instagram and Facebook accounts for his guitar tutor business, Bryan Guitar. First, I refreshed both pages, especially Instagram, by writing a new bio and designing new informational highlights. I devised a strategy to target his three client personas using an organic content strategy posting mainly educational content to build trust with his audience. Every few months, we go to his studio and film curated content for his social media and website, and I assist on these shoots with camera and lighting.

Yolka Digital

Back in 2021, I had the role of social media assistant at Yolka Digital. In this position, I was responsible for 7 Instagram pages, including 3 for local businesses and 4 photography pages. Within this role, I was also given occasional opportunities to write blog posts for the Yolka Digital website, writing about how small businesses can use social media to grow their clientele. During my time here, I got great feedback from the business owner and the clients.